Today I talked to someone about storytelling and how that helps you engage with your audience and generate empathy. The idea is that you can use storytelling to provide compelling evidence of what you’re trying to convey. The more real a story feels, the more your audience will engage with you and feel what you’re feeling. As I went through this hypothesis earlier today, I realized that I was using storytelling to convince my counterpart. And it worked. Not only was my interlocutor convinced, I too became more adept at using storytelling to generate empathy.