The unknown is probably the most powerful force there is to convince people into doing things. Not knowing something generates anxiety and you naturally want to fight it. It’s human nature to eliminate as much uncertainty as possible.

Why do we humans crave immediacy? I believe humans crave immediacy because it provides instant gratification and a sense of being part of the experience. The desire for instant gratification is often associated with difficulty coping with uncertainty, coming from a lack of future perspectives. — in The Illusion of Immediacy, Bruno Pedro, October 2020.